Redesigning the Customer Experience Around the Internet of Things
Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives across Europe to understand how enterprises approached CX and whether they believed the Internet of Things (IoT) had or would have an impact on their business.
Interestingly, over 60% of respondents agree that IoT will bring direct value to the customer experience, citing increased revenue and brand equity as the top 2 benefits. Yet, over 50% admit finding it difficult to translate the IoT concept into a clear CX value proposition.
Download this Whitepaper to learn about the key findings from the study including:
Read More
By submitting this form you agree to Genesys contacting you with marketing-related emails or by telephone. You may unsubscribe at any time. Genesys web sites and communications are subject to their Privacy Notice.
By requesting this resource you agree to our terms of use. All data is protected by our Privacy Notice. If you have any further questions please email dataprotection@techpublishhub.com
Related Categories: Consumer Analytics, Cross Channel, Customer Analytics, Customer Data, Customer Relationship, Data Mining, Data-Driven Marketing, Digital Marketing, Display Advertising, Market Research, Marketing Analytics, Marketing Campaigns, Marketing Data, Marketing Insights, Marketing Metrics, Marketing Strategy, Online Marketing, Peer Influence, Targeting
More resources from Genesys
Redesigning the Customer Experience Around th...
Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives across Europe to understand how enterprises...
Increase Customer Service Agility With Cloud ...
Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses becoming increasingly comfortable wi...
5 Tech Trends Redefining the Customer Experie...
We asked analysts and industry leaders what customer engagement trends they thought were key for 2017 and beyond.
From cutting-edge technolog...
