Marketing metrics and analytics—done right—can be a strategic enabler of trust, greater budget, and...

Adobe commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine...

5 ways a high-quality eCommerce platform can drive ROI. You'll need to carefully define your customer...

Für Unternehmen ist es jetzt wichtiger denn je, die digitale Transformation zu beschleunigen. Dass mehr...

More and more buyers are looking for a digital experience that not only improves challenges like wait-time...

Marketing has become a bad word. Audiences are tired of the endless spam, calls from SDRs and the onslaught...

We demand it in all aspects of our daily lives. Wherever we interact – in person or online – we want...

Developing better marketing creative based on data-inspired insights can double revenue, according to...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

More than ever, enterprise organisations need a 360-degree view of their customers to deliver the kind...

Huuuge Games is a mobile games developer and publisher. The company's development efforts have focused...

Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...

Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...

El año 2020 ve al planeta viviendo una pandemia. Con algunas excepciones, como el heroico personal de...