Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

In order to come out on top in the marketing world, you must structure for customer centricity. But how...

5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

Field service management teams want to keep costs down, while improving their customer service relationships. This...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

An easy customer experience is the hallmark of today's most successful support organisations. That's...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...