The 2017 Aberdeen Report on Contact Center and Customer Experience Trends states that companies with...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

An easy customer experience is the hallmark of today's most successful support organisations. That's...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

In order to come out on top in the marketing world, you must structure for customer centricity. But how...

A comprehensive insight into Marketplaces, their role in e-commerce development, their main operating...

Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...