Marketing in the Dark : Dark Martech
Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than ever, conferring significant benefits for CMOs and their organisations in their quest for greater revenues, reduced costs and a vastly improved customer experience.
But while the advantages of technology are undeniable, the martech landscape has become increasingly complex.
Martech can cover everything from email and marketing automation systems, to customer data platforms and digital analytics, with whole new vendor categories seemingly springing up from nowhere.
In this Whitepaper you will learn about how Dark Martech is a growing phenonmenon and much more!
Download now for more information on Dark Martech.
Read More
By submitting this form you agree to IBM contacting you with marketing-related emails or by telephone. You may unsubscribe at any time. IBM web sites and communications are subject to their Privacy Notice.
By requesting this resource you agree to our terms of use. All data is protected by our Privacy Notice. If you have any further questions please email dataprotection@techpublishhub.com
More resources from IBM
Marketing in the Dark: Dark Social
Dark Social, explores the impact of this growing phenomenon, and looks at how companies can interact with consumers appropriately and effectively i...
Marketing in the Dark : Dark Martech
Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than ever, conferring significant benefits for C...
17 Ways to Get Marketing Projects Done
What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack of time, resources, IT support and management...