In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

Six-figure deals are complicated. There are unforeseen hurdles and countless stakeholders which leads...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

According to McKinsey Digital, live commerce has evolved rapidly in China, taking less than five years...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

In order to come out on top in the marketing world, you must structure for customer centricity. But how...

Data is top of mind for many B2B marketers. But do they have the right data to drive success? For the...

Field service management teams want to keep costs down, while improving their customer service relationships. This...