Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

An easy customer experience is the hallmark of today's most successful support organisations. That's...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

Field service management teams want to keep costs down, while improving their customer service relationships. This...

Over the last year retailers have faced unprecedented challenges. The need to rapidly adapt to shifting...

Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

In order to come out on top in the marketing world, you must structure for customer centricity. But how...

Learn about the five gaps that could be costing you time, customers, and profit in this digital e-book....

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

How can companies maximize their investments and take full advantage of the resources they already have...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...