Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

Data is top of mind for many B2B marketers. But do they have the right data to drive success? For the...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Over the last year retailers have faced unprecedented challenges. The need to rapidly adapt to shifting...

In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

This whitepaper serves as a preventative measure against wasted resources, providing marketers with: Download...

Consumers expect real-time, personalized communication, seamlessly choreographed across the channels...

Now is the time to take your digital transformation in a new, more effective direction. At ServiceNow,...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...