A renewed, and long overdue, focus on retention is finally here. Companies are finding success through...

The accessibility of reaching and consuming content through various touch points has left marketers scratching...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Field service management teams want to keep costs down, while improving their customer service relationships. This...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

From print to digital, from written to spoken words and beyond, Jysk Fynske Medier (JFM) is the second...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

Brands need to take more control over how they engage customers. To make this happen, Marketing and IT...

The 2017 Aberdeen Report on Contact Center and Customer Experience Trends states that companies with...

$19.2 billion. That's the amount of money that was spent just two years ago on third-party data (data...

Today's brands are entering a new era of customer engagement. The swift digital transformation spurred...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...