For as heartfelt of a topic as it is, navigating the world of loyalty technology can be a real pain....

A renewed, and long overdue, focus on retention is finally here. Companies are finding success through...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

The 2022 Digital Trends – Financial Services in Focus report explores a wide range of trends impacting...

With the arrival of the new decade came the ultimate catalyst of the digital era. But how are leaders...

When personalization isn't paying off and data doesn't help you make sound decisions, it's time to renew...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

There's been a lot for marketers to lament in the past year—and the imminent reduction in access to...

Interactions between consumers and brands are increasingly playing out across a wide variety of different...

Advanced and continuously evolving technologies — artificial intelligence (AI), machine learning (ML),...

After two years of seismic behavioural change, we find ourselves in a new world of limitless possibilities,...

During the coronavirus pandemic, the financial services sector became something of an additional emergency...

Mapp Cloud brings customer acquisition and customer engagement together in one simple platform infused...

When the pandemic forced a seemingly overnight exodus from in-person to online, consumers and businesses...