Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

Interactions between consumers and brands are increasingly playing out across a wide variety of different...

There's been a lot for marketers to lament in the past year—and the imminent reduction in access to...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

In het jaar 2020 wordt de wereld getroffen door een pandemie. Op enkele uitzonderingen na, zoals de heldhaftige...

With so much data available, and advanced tools at our fingertips, it's possible to create dynamic, 360-degree...

In this third annual Intelliview, Opus Research and SymNex Consulting provide enterprise decision-makers...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

We analyzed data from three different sources to create the first Global Customer Engagement Review....

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

We've all experienced the widespread impact of the COVID-19 pandemic. From a business perspective, the...

As marketers, we can be a picky bunch. In an effort to put our best foot forward, we often use brand...

Are your agents ready to manage voice and digital interactions in a digital-first omnichannel environment? We...