$19.2 billion. That's the amount of money that was spent just two years ago on third-party data (data...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

Customers walking into stores are trading transactions for inspiration and experiences—the convenience...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

The 2021 Digital Trends Report looks to both the past and the future, presenting two equally valuable...

Amplitude is a product intelligence platform that helps teams around the world use their customer data...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

We've all experienced the widespread impact of the COVID-19 pandemic. From a business perspective, the...

Mapp Cloud brings customer acquisition and customer engagement together in one simple platform infused...

In this third annual Intelliview, Opus Research and SymNex Consulting provide enterprise decision-makers...

Until recently, brands spent a lot of time waiting, Like a fisherman on a lazy summer afternoon, they...

The rise of marketing technology has in some ways shined a light into areas that were previously hard...

Today's digital fluent customers have high expectations and are the least loyal of all groups. Great...