There's been a lot for marketers to lament in the past year—and the imminent reduction in access to...

Businesses can be overwhelmed by data. The challenge is establishing the connectivity and analytics to...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

Until recently, brands spent a lot of time waiting, Like a fisherman on a lazy summer afternoon, they...

No AI or Machine Learning will ever know the customers better, than they know themselves. Many marketing...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

76% of consumers have permanently changed their buying behaviors (brand switching, cost rationalization,...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

As marketers, we can be a picky bunch. In an effort to put our best foot forward, we often use brand...

We analyzed data from three different sources to create the first Global Customer Engagement Review....

Exceptional customer service teams deliver fast, frictionless solutions. Behind the scenes this often...

Advanced and continuously evolving technologies — artificial intelligence (AI), machine learning (ML),...

De CMS-wereld is veranderd. Voorheen kochten grote bedrijven high-end systemen die ze aan hun wensen...

Brands that excel at delivering relevant and personalised customer experiences are leading because they're...