In het jaar 2020 wordt de wereld getroffen door een pandemie. Op enkele uitzonderingen na, zoals de heldhaftige...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...

With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...

Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

In recent years, the role of CIO has evolved to meet a wider set of responsibilities and aspirations....

In a world where commercial success is increasingly defined by the quality of the customer experience...

Data is top of mind for many B2B marketers. But do they have the right data to drive success? For the...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

Retailers are rethinking their eCommerce engagement strategy to respond to customers' new shopping behaviors....

Back in the day, brands' communications to their customers used to consist of a memorable message delivered...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

More than ever, enterprise organisations need a 360-degree view of their customers to deliver the kind...