Customers walking into stores are trading transactions for inspiration and experiences—the convenience...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

How do you address the Customer Experience revolution? Evolving customer expectations shape new needs...

Effective cross- or upselling improves customer loyalty, deepens customer relationships and ultimately,...

There's been a lot for marketers to lament in the past year—and the imminent reduction in access to...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

76% of consumers have permanently changed their buying behaviors (brand switching, cost rationalization,...

The rise of marketing technology has in some ways shined a light into areas that were previously hard...

Many marketing professionals fall into the trap of assuming in advance that they know what their customers...

We've all experienced the widespread impact of the COVID-19 pandemic. From a business perspective, the...

Today's digital fluent customers have high expectations and are the least loyal of all groups. Great...

AI allows marketing leaders and their teams to quickly analyze vast amounts of customer data to predict...

Brands that offer outstanding digital experiences attract and retain more customers. But it's difficult...