After two years of seismic behavioural change, we find ourselves in a new world of limitless possibilities,...

De CMS-wereld is veranderd. Voorheen kochten grote bedrijven high-end systemen die ze aan hun wensen...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

For as heartfelt of a topic as it is, navigating the world of loyalty technology can be a real pain....

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

When the pandemic forced a seemingly overnight exodus from in-person to online, consumers and businesses...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

How can companies maximize their investments and take full advantage of the resources they already have...

A renewed, and long overdue, focus on retention is finally here. Companies are finding success through...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

Until recently, brands spent a lot of time waiting, Like a fisherman on a lazy summer afternoon, they...