Interactions between consumers and brands are increasingly playing out across a wide variety of different...

Six-figure deals are complicated. There are unforeseen hurdles and countless stakeholders which leads...

In het jaar 2020 wordt de wereld getroffen door een pandemie. Op enkele uitzonderingen na, zoals de heldhaftige...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

The 2022 Digital Trends – Financial Services in Focus report explores a wide range of trends impacting...

The COVID-19 pandemic shed light on the need for contact centre modernisation to provide seamless customer...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...

Customers walking into stores are trading transactions for inspiration and experiences—the convenience...

Brands that excel at delivering relevant and personalised customer experiences are leading because they're...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...

AI and other analytics technologies are driving incredible innovations and advancements that are making...

With the recent drive towards consumer privacy over the last decade, the environment for brand marketers...