Amplitude worked with Wiley Books to put together an easy-to-understand resource on using product analytics...

Mapp Cloud brings customer acquisition and customer engagement together in one simple platform infused...

The rise of marketing technology has in some ways shined a light into areas that were previously hard...

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

No AI or Machine Learning will ever know the customers better, than they know themselves. Many marketing...

Prior to 2020, customer personalisation was a nice thought. However, the global pandemic shifted everything....

Customers walking into stores are trading transactions for inspiration and experiences—the convenience...

The 2022 Digital Trends – Financial Services in Focus report explores a wide range of trends impacting...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

In a world where commercial success is increasingly defined by the quality of the customer experience...

With the arrival of the new decade came the ultimate catalyst of the digital era. But how are leaders...

The landscape has shifted for CMS, it used to be that big companies bought high end systems and adapted...

A comprehensive insight into Marketplaces, their role in e-commerce development, their main operating...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....