Customer Data

Ten predictions for the next decade of analytics
AI and other analytics technologies are driving incredible innovations and advancements that are making...

Sixth Annual B2B Marketing Data Report
Data is top of mind for many B2B marketers. But do they have the right data to drive success? For the...

The role of CIO in a world where experience rules
In recent years, the role of CIO has evolved to meet a wider set of responsibilities and aspirations....

The Ultimate Guide to Headless Commerce
The accessibility of reaching and consuming content through various touch points has left marketers scratching...

The Data-backed Guide for Closing Complex 6-Figure Deals
Six-figure deals are complicated. There are unforeseen hurdles and countless stakeholders which leads...

14 innovative personalisation ideas for the digital-first customer
Prior to 2020, customer personalisation was a nice thought. However, the global pandemic shifted everything....

Marketing in the Dark : Dark Martech
Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

Find your Data Management solution for marketing
Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

Building a Robust Experimentation Capability
Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Change management blueprint for contact centre digital transformation
The COVID-19 pandemic put organisational change into hyperdrive. Businesses were compelled to move to...
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