Do you know when to approach your customers? What about—and maybe even more importantly—when not...

Today's eCommerce is on the verge of the great change. We got used to see the customers through the prism...

Prior to 2020, customer personalisation was a nice thought. However, the global pandemic shifted everything....

We've all experienced the widespread impact of the COVID-19 pandemic. From a business perspective, the...

ServiceNow® Field Service Management is a cloud-based solution that connects field service to other...

In a world where commercial success is increasingly defined by the quality of the customer experience...

A comprehensive insight into Marketplaces, their role in e-commerce development, their main operating...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

When personalization isn't paying off and data doesn't help you make sound decisions, it's time to renew...

Since early 2020, an already hyper-competitive market has been turbocharged. Retailers and logistics...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

Mapp Cloud brings customer acquisition and customer engagement together in one simple platform infused...

The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...