The accessibility of reaching and consuming content through various touch points has left marketers scratching...

We've all experienced the widespread impact of the COVID-19 pandemic. From a business perspective, the...

For as heartfelt of a topic as it is, navigating the world of loyalty technology can be a real pain....

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

This whitepaper serves as a preventative measure against wasted resources, providing marketers with: Download...

The COVID-19 pandemic shed light on the need for contact centre modernisation to provide seamless customer...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

After two years of seismic behavioural change, we find ourselves in a new world of limitless possibilities,...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Businesses can be overwhelmed by data. The challenge is establishing the connectivity and analytics to...

De CMS-wereld is veranderd. Voorheen kochten grote bedrijven high-end systemen die ze aan hun wensen...

5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...