Latest resources from IBM
The Path to a Thinking Supply Chain
The supply chain is experiencing a period of significant change. Changing business and customer requirements are putting new and greater pressures ...
Marketing in the Dark : Dark Data
The rise of marketing technology has in some ways shined a light into areas that were previously hard to measure: media effectiveness, engagement w...
15 Ideas for Anchoring Your Marketing Approac...
In today's market, customers control the buying journey – a trend that has accelerated with the increased sophistication of mobile devices. Custo...