Latest resources from IBM
Marketing in the Dark : Dark Data
The rise of marketing technology has in some ways shined a light into areas that were previously hard to measure: media effectiveness, engagement w...
The Road to Successful In-store Fulfilment
Customer expectations for the combined brand experience are higher than ever.
This puts more pressure on retailers to merge their physical an...
Die vier Stufen einer besseren Marketing-Perf...
Vielen Marketern fehlt es an Zeit und Ressourcen, um Ihre Marketing-Ausgaben zu beziffern, was bedeutet, dass sie sich lediglich auf die Durchführ...