In 2020, the world experienced rapid change in a very short period of time. Delivery methods and channel...

Software has transformed every business discipline. After the initial strides made by email, conferencing...

Developing better marketing creative based on data-inspired insights can double revenue, according to...

This whitepaper serves as a preventative measure against wasted resources, providing marketers with: Download...

Amplitude worked with Wiley Books to put together an easy-to-understand resource on using product analytics...

You need an end-to-end view of your content lifecycle to meet customer expectations and deliver personalized...

76% of consumers have permanently changed their buying behaviors (brand switching, cost rationalization,...

Interactions between consumers and brands are increasingly playing out across a wide variety of different...

In het jaar 2020 wordt de wereld getroffen door een pandemie. Op enkele uitzonderingen na, zoals de heldhaftige...

Advanced and continuously evolving technologies — artificial intelligence (AI), machine learning (ML),...

We are in the midst of a great flux for marketers. Google and other behemoth browsers have finally cemented...

To truly connect with customers, brands need to work seamlessly across search, social, and eCommerce....

As marketers, we can be a picky bunch. In an effort to put our best foot forward, we often use brand...

The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...