Why Should I Read The Definitive Guide to Lead Scoring? Lead scoring provides sales with more qualified...

Today's organizations are starting to think of data as the new water' – not just a valuable asset,...

Data is top of mind for many B2B marketers. But do they have the right data to drive success? For the...

Remote-Arbeit ist mittlerweile in vielen Unternehmenfester Bestandteil des Geschäftsalltags. Ziel dieses...

How formerly offline businesses are thriving after investments in eCommerce. If you have a successful...

No matter how much data you have about your customers, you can only understand what they need and expect...

Field service management teams want to keep costs down, while improving their customer service relationships. This...

A smooth integration is key to the success of any digital transformation project. Many organisations...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

The accessibility of reaching and consuming content through various touch points has left marketers scratching...

Marketing automation has become a must-have for modern marketing teams. And as a platform that streamlines,...

In a world where commercial success is increasingly defined by the quality of the customer experience...

PerimeterX was named a leader in The Forrester New Wave™: Bot Management, Q1 2020. According to the...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....