We're coming off one of the most challenging years in business history. The pandemic forced every company...

CPG business leaders at every level of the enterprise are responsible for delivering growth. This applies...

Your digital-first vision isn't a guaranteed reality. Today, senior marketers are expected to drive their...

Branche-experts voorspellen dat succesvolle ondernemingen binnenkort alle transacties 100% digitaal verwerken....

Why Everything You Thought You Knew about Developing a Pricing Capability is Now Obsolete The 'crawl,...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

The upheavals of 2020 created an opportunity for sales teams to rethink how they operate in a work-from-anywhere...

In heel Europa is de honger van consumenten naar digitale diensten onverzadigbaar. Hoe kunnen HR-afdelingen...

Gong commissioned Forrester Consulting to create a Total Economic Impact Study to assess the relationship...

Today's digital fluent customers have high expectations and are the least loyal of all groups. Great...

Until recently, brands spent a lot of time waiting, Like a fisherman on a lazy summer afternoon, they...

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

See where the disconnect lies and discover how to bridge the gap with Sitecore. You probably already...

Pharmaceutical manufacturers lose so much revenue through B2B re-ordering errors. So why are more not...