Trying out new approaches makes being a marketer exciting. Even when faced with limited resources, figuring...

To truly connect with customers, brands need to work seamlessly across search, social, and eCommerce....

71% of sales leaders don't think they can adapt their strategy fast enough to deal with change and uncertainty,...

Even the largest brands or digital teams may not be familiar with procurement of a digital asset management...

An IT Buyer's Evaluation Guide for Higher Education. The COVID-19 pandemic has changed how education...

With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...

The rise of marketing technology has in some ways shined a light into areas that were previously hard...

Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...

Customers: To delight them, you've got to know them deeply. Be brutally honest, how much do you really...

Traditional organizations in virtually every sector are in some stage of a digital transformation journey....

Do you know when to approach your customers? What about—and maybe even more importantly—when not...

44% of iOS users and 91% of Android users opt in to push notifications, making them the #1 external channel...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...