Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

This whitepaper serves as a preventative measure against wasted resources, providing marketers with: Download...

In order to come out on top in the marketing world, you must structure for customer centricity. But how...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...