You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

This whitepaper serves as a preventative measure against wasted resources, providing marketers with: Download...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...

The rise of marketing technology has in some ways shined a light into areas that were previously hard...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...

With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...

The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...