Field service management teams want to keep costs down, while improving their customer service relationships. This...

Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...