Segmentation
Sales Management Association report: Sales planning practices
Still using manual sales planning processes? Inefficient, slow, and error-prone planning processes hurt...
The Savvy Sales Leader's Guide to Building Profitable Relationships
Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...
Evolution Of The Marketer's Toolkit
More than ever, enterprise organisations need a 360-degree view of their customers to deliver the kind...
From Offline to Online (and Bigger Profits)
How formerly offline businesses are thriving after investments in eCommerce. If you have a successful...
The Marketing Value of Marketing Automation
Six ways marketing automation helps prove value and drive success. As a marketer, digital transformation...
Powering Dynamic Personalization with Data
With so much data available, and advanced tools at our fingertips, it's possible to create dynamic, 360-degree...
Has Self-Scanning Gone Mainstream?
Self-scanning or Scan and Go shopping experiences were already making steady inroads across Europe entering...
ON24 Webinar Benchmarks Report: Canada Edition
How Five Leading Canadian Companies Engage Audiences in a Work-from-Home World. The threat of COVID-19...
Marketing in the Dark: Dark Social
Dark Social, explores the impact of this growing phenomenon, and looks at how companies can interact...
B2B Marketer's Guide to Account Based Marketing
Less is more. It's such a simple phrase, and yet it holds so much truth. In the business world, we've...
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