Segmentation

Mindsets for boosting sales productivity
71% of sales leaders don't think they can adapt their strategy fast enough to deal with change and uncertainty,...

5 Ways to Boost Customer Journeys
In order to come out on top in the marketing world, you must structure for customer centricity. But how...

How to Select the Right Content Management System
Whether you're looking to centralize your content silos or empower your marketing team to more efficiently...

Forrester: Digital Ups the Stakes for B2B Sales
Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...

2017 State of Global Customer Service Report
Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

2021 B2B Marketing Trends Report: How To Deal With Digital Burnout
Let's face it. We're all facing burnout right now. The same old marketing routines are sapping your energy...

Top tools to use with Salesforce
Salesforce is a customer relationship management (CRM) platform in the cloud, offering businesses a single...

CMO's Guide to AI for Customer-Centric Marketing
AI allows marketing leaders and their teams to quickly analyze vast amounts of customer data to predict...

How to solve your content crisis
Your customers expect memorable moments at every brand touchpoint. But when you have websites, social...

The Savvy Sales Leader's Guide to Building Profitable Relationships
Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...

Build vs. Buy: Implementing the Right Experimentation Solution
To build and deliver products that customers love, product teams at leading enterprises such as Uber,...
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