Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

This case study describes the effects of deploying Customer Engagement Platform at Converse online store,...

With the recent drive towards consumer privacy over the last decade, the environment for brand marketers...

The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...

Adobe commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine...

This guide offers organizational leaders a deeper understanding of why implementing more personalized...

Vijf nieuwe manieren waarop uw HR-afdeling overeenkomsten beter en efficiënter kan afhandelen, van indiensttreding...

Digital experience personalization is a major priority for global business leaders and investment plans...

Your customers lead busy lives. Always on the go, they're constantly changing devices and channels to...

HR is all about serving your people, whether they are shiny new recruits or lifetime employees. But all...

Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

We're living in a connected world. Every screen is a window of opportunity, a chance to engage with your...