As any marketer can tell you, few things are as effective in the sales process as human-to-human engagement....

Digital marketing is, by its very nature, a dynamic place to be. We've seen an explosion in the amount...

Self-scanning or Scan and Go shopping experiences were already making steady inroads across Europe entering...

Remote working is now widely recognised as part of the way businesses operate. According to a 2019 report...

Organisations rarely operate in ways that single function solutions can fully accommodate, and teams...

Today's eCommerce is on the verge of the great change. We got used to see the customers through the prism...

Today's organizations are starting to think of data as the new water' – not just a valuable asset,...

Still using manual sales planning processes? Inefficient, slow, and error-prone planning processes hurt...

Field service management teams want to keep costs down, while improving their customer service relationships. This...

Your digital-first vision isn't a guaranteed reality. Today, senior marketers are expected to drive their...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

As web experiences have become richer and more targeted over the years, there's been a persistent gap...

Prior to 2020, customer personalisation was a nice thought. However, the global pandemic shifted everything....

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...