Marketing Technology
The Total Economic Impact of Adobe Sign
Adobe recently commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study to help...
The Ultimate Guide to Headless Commerce
The accessibility of reaching and consuming content through various touch points has left marketers scratching...
Banking on Great Conversations
The challenges of the pandemic thrust banks that were struggling to remain relevant and their customers...
How a Modern Payments Set Up Can Help You Unlock Revenue
Payments in 2022 are much different than they were just a few short years ago. From Boomers to Gen Z,...
Leveraging the Power of Collaboration
Breakthroughs in collaboration technology are helping companies of all sizes foster engagement with employees,...
Survey uncovers how the top UK/I SDRs and their managers operate
Aircall, Gong, and SalesWorks ran a survey of SDRs and their managers at sales organisations across the...
Powering Dynamic Personalization with Data
With so much data available, and advanced tools at our fingertips, it's possible to create dynamic, 360-degree...
The North Star Playbook
The North Star Framework is a model for managing products by identifying a single, crucial metric (the...
Build vs. Buy: Implementing the Right Experimentation Solution
To build and deliver products that customers love, product teams at leading enterprises such as Uber,...
Get The Most From Your CRM
In the last decade, customer relationship management (CRM) platform adoption has increased rapidly to...
Reinventing work in development teams
Software engineering teams were often among the best placed to adjust to 2020's shift to working from...
The Speed of Change: How Fast Are You?
The global pandemic and impact of lockdown has been a massive shock to the economy and to our daily lives....
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