The COVID-19 pandemic shed light on the need for contact centre modernisation to provide seamless customer...

A smooth integration is key to the success of any digital transformation project. Many organisations...

Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of...

In today's marketing climate, lead generation has become a popular strategy to help create demand and...

Delivering relevant, timely, personalised customer experiences is no longer just a competitive advantage...

The shift to digital-first buying, along with the corresponding rise in engagement, means marketers have...

You need an end-to-end view of your content lifecycle to meet customer expectations and deliver personalized...

Today's marketers are faced with a landscape that demands genuine human interaction without actually...

We analyzed data from three different sources to create the first Global Customer Engagement Review....

The pandemic redefined 'work' as we know it. Companies adopted new technologies and workflows to support...

During the coronavirus pandemic, the financial services sector became something of an additional emergency...

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

76% of consumers have permanently changed their buying behaviors (brand switching, cost rationalization,...