Marketing Technology
Change management blueprint for contact centre digital transformation
The COVID-19 pandemic put organisational change into hyperdrive. Businesses were compelled to move to...
Three key strategies for customer experience success
Get customers banking on you with seamless collaboration. The importance of working seamlessly with people...
The case for a marketing content hub
Your customers expect memorable moments at every brand touchpoint. And when you have websites, social...
The Ultimate Guide to Headless Commerce
The accessibility of reaching and consuming content through various touch points has left marketers scratching...
Procuring a DAM System: RFP Template
Even the largest brands or digital teams may not be familiar with procurement of a digital asset management...
A CIO's Strategy Framework for Disruptive Transformation
This is a whitepaper by IDG on behalf of Adobe. Today, we don't know how we will return to our workplaces,...
The B2B Marketer's Guide to Scrappy Marketing
As marketers, we can be a picky bunch. In an effort to put our best foot forward, we often use brand...
Reimagine Travel: The Customer Journey
Travel and tourism are back on the move. Demand is significantly increasing for both domestic and leisure...
Build vs. Buy: Implementing the Right Experimentation Solution
To build and deliver products that customers love, product teams at leading enterprises such as Uber,...
17 formas de realizar los proyectos de marketing
¿Qué impide a los equipos de marketing tener éxito? ¿Por qué algunos directores de marketing parecen...
5 Daunting Sales and Marketing Gaps and How to Overcome Them
Learn about the five gaps that could be costing you time, customers, and profit in this digital e-book....
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