Marketing Technology
Change management blueprint for contact centre digital transformation
The COVID-19 pandemic put organisational change into hyperdrive. Businesses were compelled to move to...
2022 State of Customer Experience Technology
Business and technology leaders at companies large and small, across multiple industries, have identified...
Has Self-Scanning Gone Mainstream?
Self-scanning or Scan and Go shopping experiences were already making steady inroads across Europe entering...
Understanding the Future of E-Commerce Personalisation
E-commerce professionals often find themselves navigating contradictions, weighing options and generally...
Adobe Workfront solves critical business challenges
Today's work is more complex, connected,and digital than ever before. Remote employees need to collaborate...
5 Ways to Boost Customer Journeys
In order to come out on top in the marketing world, you must structure for customer centricity. But how...
How chemical companies can achieve a new level of enterprise performance
Mastering the challenges of an ever-evolving enterprise has always been a fundamental part of the day-to-day...
Ten predictions for the next decade of analytics
AI and other analytics technologies are driving incredible innovations and advancements that are making...
15 Ideas for Anchoring Your Marketing Approach
In today's market, customers control the buying journey – a trend that has accelerated with the increased...
Intelligent Authentication and Fraud Prevention Intelliview
In this third annual Intelliview, Opus Research and SymNex Consulting provide enterprise decision-makers...
How to solve your content crisis
Your customers expect memorable moments at every brand touchpoint. But when you have websites, social...
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