Marketing Strategy

Forrester: Digital Ups the Stakes for B2B Sales
Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...

The Definitive Guide to Lead Nurturing
Today's buyers engage with brands and companies through their own research across multiple channels,...

Mind-blowing customer experience starts here
Now is the time to take your digital transformation in a new, more effective direction. At ServiceNow,...

The Cross-Channel Marketing Difference
These days, leveraging a cross-channel approach to customer engagement isn't a nice-to-have, it's an...

Bringing order to marketing operations processes
Pop quiz: What assignment should your marketing team tackle first? Should you complete the one marked...

Top tools to use with Salesforce
Salesforce is a customer relationship management (CRM) platform in the cloud, offering businesses a single...

Customer Engagement Platforms: A BUYER'S GUIDE
Customer expectations have increased dramatically over the past decade. Customers now expect brands to...

Homeoffice 2020: vorteile und herausforderungen
Remote-Arbeit ist mittlerweile in vielen Unternehmenfester Bestandteil des Geschäftsalltags. Ziel dieses...

The Definitive Guide to Digital Asset Management
We all inhabit a world of digital chaos, where the demand for agile marketing has resulted in an overwhelming...

2017 Customer Service Trends: Operations Become Smarter And More Strategic
Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...

Creating a Culture of Experimentation
Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...
Sign up for MarTech Publish Hub
As a subscriber you will receive alerts and free access to our constantly updated library of white papers, analyst reports, case studies, web seminars and solution reports.