We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

Today's consumers expect brands to be able to understand and speak to them without skipping a beat as...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

More and more buyers are looking for a digital experience that not only improves challenges like wait-time...

What they want – where and when they want it. That's what customers expect. Vast amounts of customer...

Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...

Marketing metrics and analytics—done right—can be a strategic enabler of trust, greater budget, and...

Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

2020 was a year where digital experiences, from a production and consumption perspective, were thrust...

Why Should I Read The Definitive Guide to Lead Scoring? Lead scoring provides sales with more qualified...

In just a few short months, the global COVID-19 pandemic has disrupted the way we work and live. Organisations...

Hoe kunt u sales digitaliseren? Branche-experts voorspellen dat succesvolle ondernemingen binnenkort...

Adobe commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine...