A comprehensive insight into Marketplaces, their role in e-commerce development, their main operating...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

When the pandemic forced a seemingly overnight exodus from in-person to online, consumers and businesses...

With the recent drive towards consumer privacy over the last decade, the environment for brand marketers...

Do you know when to approach your customers? What about—and maybe even more importantly—when not...

The challenges of the pandemic thrust banks that were struggling to remain relevant and their customers...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

$19.2 billion. That's the amount of money that was spent just two years ago on third-party data (data...

Brands need to take more control over how they engage customers. To make this happen, Marketing and IT...

The year 2020 finds the world living through a pandemic. With some exceptions, like the heroic responders,...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...