Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

The road to successful, ongoing digital transformation is not so much long as never-ending. Organisations...

Consumers today have more choices than ever. Often, all it takes is a better online experience, an enticing...

How can companies maximize their investments and take full advantage of the resources they already have...

Customers have embraced technology to manage all aspects of daily lives, setting off a digital disruption...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

As in-person events take a backseat to digital experiences, and companies look to maintain momentum without...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

The challenges of the pandemic thrust banks that were struggling to remain relevant and their customers...

Developing better marketing creative based on data-inspired insights can double revenue, according to...

There's been a lot for marketers to lament in the past year—and the imminent reduction in access to...

$19.2 billion. That's the amount of money that was spent just two years ago on third-party data (data...

Brands need to take more control over how they engage customers. To make this happen, Marketing and IT...