The road to successful, ongoing digital transformation is not so much long as never-ending. Organisations...

The rise of marketing technology has in some ways shined a light into areas that were previously hard...

These days, leveraging a cross-channel approach to customer engagement isn't a nice-to-have, it's an...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

With the recent drive towards consumer privacy over the last decade, the environment for brand marketers...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

Back in the day, brands' communications to their customers used to consist of a memorable message delivered...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

There's been a lot for marketers to lament in the past year—and the imminent reduction in access to...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

Software has transformed every business discipline. After the initial strides made by email, conferencing...

How do you address the Customer Experience revolution? Evolving customer expectations shape new needs...

El año 2020 ve al planeta viviendo una pandemia. Con algunas excepciones, como el heroico personal de...