Technology
A Marketer's Guide to Customer Experience
Delivering relevant, timely, personalised customer experiences is no longer just a competitive advantage...
What Top-Performing B2B Marketers Do Differently
Marketing has become a bad word. Audiences are tired of the endless spam, calls from SDRs and the onslaught...
The Future of Mail: Top 5 Predictions from Industry Experts
In 2020, the world experienced rapid change in a very short period of time. Delivery methods and channel...
Reinventing work - New imperatives for the future of working
Following one of the most challenging years in business history, the pandemic has forced every company...
How Businesses Drive Digital Engagement in a COVID World
The threat of COVID-19 has caused companies to quickly switch to remote working, with almost anyone who...
The Future of Retail is Conversations
Retail may never be the same. Consumers who were previously averse to online shopping suddenly embraced...
Mixing agile and waterfall
About the Guide Your guide to the mixed methodology workflow landscape. Some teams function best with...
2022 Guide to Leading an Agent-Centric Contact Center
Finding and retaining great talent was never easy. But now? Effectively staffing and engaging employees...
The North Star Playbook
The North Star Framework is a model for managing products by identifying a single, crucial metric (the...
Unlocking the value of open economies with data
With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...
Change management blueprint for contact centre digital transformation
The COVID-19 pandemic put organisational change into hyperdrive. Businesses were compelled to move to...
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