The road to successful, ongoing digital transformation is not so much long as never-ending. Organisations...

An eMarketer report estimates that 9 out of 10 B2B companies in the U.S. are now using digital content...

Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...

The global pandemic and impact of lockdown has been a massive shock to the economy and to our daily lives....

Today's eCommerce is on the verge of the great change. We got used to see the customers through the prism...

Für Unternehmen ist es jetzt wichtiger denn je, die digitale Transformation zu beschleunigen. Dass mehr...

Adobe commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine...

Chemical organizations face headwinds on many fronts. Not only has revenue growth stalled, but more disruptors...

We analyzed data from three different sources to create the first Global Customer Engagement Review....

Today's marketers are faced with a landscape that demands genuine human interaction without actually...

The COVID-19 pandemic shed light on the need for contact centre modernisation to provide seamless customer...

Dynamic, scalable and engaging — but you already knew that about webinars. What you didn't know is...

E-commerce has been shaping buying trends for the past 20 years. But surprisingly, the global B2B e-commerce...

Customers: To delight them, you've got to know them deeply. Be brutally honest, how much do you really...