In order to come out on top in the marketing world, you must structure for customer centricity. But how...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

The benefits of e-signature technology are far reaching. Today, e-signature technology is used around...

An eMarketer report estimates that 9 out of 10 B2B companies in the U.S. are now using digital content...

There's nothing more gut-wrenching than seeing an Olympic hurdler stumble out of the blocks at the start...

Industry experts predict that successful businesses will soon become 100% digital for all transactions....

Through our experience with the best brands in the world, we've found that the most successful organizations—and...

Marketers have been doing lead generation (the process of creating new contacts) for decades. According...

Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

With so much data available, and advanced tools at our fingertips, it's possible to create dynamic, 360-degree...

Dark Social, explores the impact of this growing phenomenon, and looks at how companies can interact...

Apple's newest version of its iPhone operating system requires users to opt in to allowing apps to track...

Salesforce is a customer relationship management (CRM) platform in the cloud, offering businesses a single...