With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...

In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

De CMS-wereld is veranderd. Voorheen kochten grote bedrijven high-end systemen die ze aan hun wensen...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Field service management teams want to keep costs down, while improving their customer service relationships. This...

Today's consumers expect brands to be able to understand and speak to them without skipping a beat as...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

Amplitude is a product intelligence platform that helps teams around the world use their customer data...

For sales and marketing leaders operating in today's hyper-competitive world, their CRM system could...

In order to come out on top in the marketing world, you must structure for customer centricity. But how...

Mapp Cloud brings customer acquisition and customer engagement together in one simple platform infused...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...