Field service management teams want to keep costs down, while improving their customer service relationships. This...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Webinars are one of the most powerful tools for creating engaging digital experiences that audiences...

An effective on-demand webinar program can deliver outsized benefits to B2B organisations. Not only has...

Today's consumers expect brands to be able to understand and speak to them without skipping a beat as...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

As marketers, we can be a picky bunch. In an effort to put our best foot forward, we often use brand...

A comprehensive insight into Marketplaces, their role in e-commerce development, their main operating...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...