Advanced and continuously evolving technologies — artificial intelligence (AI), machine learning (ML),...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Digital marketing — and its importance in driving revenue — has rarely been more crucial for organisations...

A renewed, and long overdue, focus on retention is finally here. Companies are finding success through...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Field service management teams want to keep costs down, while improving their customer service relationships. This...

Learn about the five gaps that could be costing you time, customers, and profit in this digital e-book....

We are in the midst of a great flux for marketers. Google and other behemoth browsers have finally cemented...

Following one of the most challenging years in business history, the pandemic has forced every company...

Mapp Cloud brings customer acquisition and customer engagement together in one simple platform infused...

With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

For as heartfelt of a topic as it is, navigating the world of loyalty technology can be a real pain....

The 2017 Aberdeen Report on Contact Center and Customer Experience Trends states that companies with...