Amplitude is a product intelligence platform that helps teams around the world use their customer data...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

In this instalment of the Experience Essential series, we show you how you can start delivering the right...

Retailers are rethinking their eCommerce engagement strategy to respond to customers' new shopping behaviors....

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Our useful guide explores how activation campaigns, monetization campaigns, and retention campaigns can...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

The shift to digital-first buying, along with the corresponding rise in engagement, means marketers have...

The landscape has shifted for CMS, it used to be that big companies bought high end systems and adapted...

Brands that excel at delivering relevant and personalised customer experiences are leading because they're...

The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...

Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...