Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

Consumers today have more choices than ever. Often, all it takes is a better online experience, an enticing...

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

Data is top of mind for many B2B marketers. But do they have the right data to drive success? For the...

A comprehensive insight into Marketplaces, their role in e-commerce development, their main operating...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

We're coming off one of the most challenging years in business history. The pandemic forced every company...

Today's digital fluent customers have high expectations and are the least loyal of all groups. Great...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

How can companies maximize their investments and take full advantage of the resources they already have...

Field service management teams want to keep costs down, while improving their customer service relationships. This...

In order to come out on top in the marketing world, you must structure for customer centricity. But how...

For as heartfelt of a topic as it is, navigating the world of loyalty technology can be a real pain....

Brands that excel at delivering relevant and personalised customer experiences are leading because they're...