Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

A renewed, and long overdue, focus on retention is finally here. Companies are finding success through...

Many marketing professionals fall into the trap of assuming in advance that they know what their customers...

With so much data available, and advanced tools at our fingertips, it's possible to create dynamic, 360-degree...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

According to McKinsey Digital, live commerce has evolved rapidly in China, taking less than five years...

Communicating in ways that speak to each individual customer, is what allows brands to build strong relationships....

Apple's newest version of its iPhone operating system requires users to opt in to allowing apps to track...

Data is top of mind for many B2B marketers. But do they have the right data to drive success? For the...

Customer expectations have increased dramatically over the past decade. Customers now expect brands to...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

From print to digital, from written to spoken words and beyond, Jysk Fynske Medier (JFM) is the second...

As you are reading this, the entire annual gross domestic product of the United Kingdom is sitting in...