76% of consumers have permanently changed their buying behaviors (brand switching, cost rationalization,...

The COVID-19 pandemic put organisational change into hyperdrive. Businesses were compelled to move to...

5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...

From print to digital, from written to spoken words and beyond, Jysk Fynske Medier (JFM) is the second...

No AI or Machine Learning will ever know the customers better, than they know themselves. Many marketing...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

Customers walking into stores are trading transactions for inspiration and experiences—the convenience...

Is modern headless commerce right for you? Of course, modern headless commerce isn't right for every...

Today's eCommerce is on the verge of the great change. We got used to see the customers through the prism...

Effective cross- or upselling improves customer loyalty, deepens customer relationships and ultimately,...

In this third annual Intelliview, Opus Research and SymNex Consulting provide enterprise decision-makers...

Until recently, brands spent a lot of time waiting, Like a fisherman on a lazy summer afternoon, they...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...