Technology
The role of CIO in a world where experience rules
In recent years, the role of CIO has evolved to meet a wider set of responsibilities and aspirations....
Omnichannel Loyalty
For as heartfelt of a topic as it is, navigating the world of loyalty technology can be a real pain....
Creating an On-Demand Strategy For Your Webinars
An effective on-demand webinar program can deliver outsized benefits to B2B organisations. Not only has...
Survey uncovers how the top UK/I SDRs and their managers operate
Aircall, Gong, and SalesWorks ran a survey of SDRs and their managers at sales organisations across the...
Best-In-Class Email Marketing
Interactions between consumers and brands are increasingly playing out across a wide variety of different...
Power Superior Customer Experience with an Intelligent Data Catalog
No matter how much data you have about your customers, you can only understand what they need and expect...
Driving Radical Customer Service Innovation
How IT can help customer service adapt to changing demands in an unpredictable world. Today's customers...
The Definitive Guide to Digital Asset Management
We all inhabit a world of digital chaos, where the demand for agile marketing has resulted in an overwhelming...
Taking Your In-Person Events Digital
As any marketer can tell you, few things are as effective in the sales process as human-to-human engagement....
Product Analytics for Dummies
Amplitude worked with Wiley Books to put together an easy-to-understand resource on using product analytics...
Rationalise to Modernise Your Martech Stack
Enterprises in the high-tech industry continue to prioritise market share, revenue growth, cost containment...
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