Targeting

Adopting an Experimentation Philosophy
How can companies maximize their investments and take full advantage of the resources they already have...

Global Trends Study
Digital experience personalization is a major priority for global business leaders and investment plans...

Content-Powered Commerce to Go
Best practices for delivering content-powered commerce to mobile B2B buyers. Smartphones are everywhere,...

Bringing order to marketing operations processes
Pop quiz: What assignment should your marketing team tackle first? Should you complete the one marked...

Omnichannel is no longer optional
The 2017 Aberdeen Report on Contact Center and Customer Experience Trends states that companies with...

ON24 Webinar Benchmarks Report 2021
Webinars are one of the most powerful tools for creating engaging digital experiences that audiences...

The Marketing Value of Marketing Automation
Six ways marketing automation helps prove value and drive success. As a marketer, digital transformation...

Brand Management Software Comparison Guide
See what your brand can accomplish with the right brand management software. These days, brand management...

Industry Leaders' Guide to Success in Omni-Channel Order Management
Understanding how to optimize Omni-Channel Order Management is key to your business' success. Today,...

2017 Customer Service Trends: Operations Become Smarter And More Strategic
Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...

2017 State of Global Customer Service Report
Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

Power Up Your Personalisation
What they want – where and when they want it. That's what customers expect. Vast amounts of customer...
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