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Marketing metrics and analytics—done right—can be a strategic enabler of trust, greater budget, and...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

Field service technicians are often the only physical point of contact people have after buying a product...

Digital experience personalization is a major priority for global business leaders and investment plans...

Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...

Digital Transformation is the process by which enterprises adapt to or drive disruptive changes in their...

The 2021 Digital Trends Report looks to both the past and the future, presenting two equally valuable...

Adobe commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

The year 2020 finds the world living through a pandemic. With some exceptions, like the heroic responders,...

Für Unternehmen ist es jetzt wichtiger denn je, die digitale Transformation zu beschleunigen. Dass mehr...

Communicating in ways that speak to each individual customer, is what allows brands to build strong relationships....