This case study describes the effects of deploying Customer Engagement Platform at Converse online store,...

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The 2017 Aberdeen Report on Contact Center and Customer Experience Trends states that companies with...

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Pop quiz: What assignment should your marketing team tackle first? Should you complete the one marked...

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In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

Prior to 2020, customer personalisation was a nice thought. However, the global pandemic shifted everything....

Why businesses are consolidating use of a single support solution for both customers and employees. The...

Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...

In a climate of rising customer expectations, now is the right time to refine your use of inbound channels—it...

More than ever, enterprise organisations need a 360-degree view of their customers to deliver the kind...

En la actualidad, los clientes controlan el customer journey, una tendencia que se ha acelerado con la...