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44% of iOS users and 91% of Android users opt in to push notifications, making them the #1 external channel...

Marketing has become a bad word. Audiences are tired of the endless spam, calls from SDRs and the onslaught...

No AI or Machine Learning will ever know the customers better, than they know themselves. Many marketing...

Many marketing professionals fall into the trap of assuming in advance that they know what their customers...

We demand it in all aspects of our daily lives. Wherever we interact – in person or online – we want...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

Vielen Marketern fehlt es an Zeit und Ressourcen, um Ihre Marketing-Ausgaben zu beziffern, was bedeutet,...

How formerly offline businesses are thriving after investments in eCommerce. If you have a successful...

This guide gives you the breakdown on warehouse-first analytics, why it's the trustworthy, efficient,...

The Digital Public Library is an association that operates and manages the digital services for their...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

The health of your brand, products, and services depends on delivering exceptional experiences time and...

In 2020, organizations that sell to other businesses have had to rapidly change their go-to-market models....