Electronic signatures have gone mainstream. Research for this report found that the technology is now...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

How can companies maximize their investments and take full advantage of the resources they already have...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

In order to come out on top in the marketing world, you must structure for customer centricity. But how...

With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...