There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

A comprehensive insight into Marketplaces, their role in e-commerce development, their main operating...

Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

The 2017 Aberdeen Report on Contact Center and Customer Experience Trends states that companies with...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...