Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...

Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...

Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...

A comprehensive insight into Marketplaces, their role in e-commerce development, their main operating...

Field service management teams want to keep costs down, while improving their customer service relationships. This...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...