Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

How can companies maximize their investments and take full advantage of the resources they already have...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Retailers are rethinking their eCommerce engagement strategy to respond to customers' new shopping behaviors....

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...